that's when we ran the ads of hillary clinton saying shame on you barack obama. but it is difficult to establish a person and to be able to do all of these things at once. and we had to be make very tough choices, and try to do what we were doing well. and with the hope that by the time we got into the debates, that the impression that the governor could lead would be one that could your him to victory. and we lost the chain so you can say we weren't successful in that. but i think that when you look at his image versus the president's image, i mean what they thought that they could do which was completely turn people off to mitt romney through these attacks many of which were completely false, didn't happen. but it's -- >> rose: didn't happen? i mean it's clearly that you guys struggled against this bain criticism throughout this campaign. >> no, we did. and he struggled against the economy throughout the campaign. and he struggled against job loss throughout the campaign. campaigns always have struggles and they're always this tug of war. >> rose: the economy w